Freelance Digital Paid Media Manager (Medior)

Contract type
Work regime
What you're going to do
As Digital Media Manager, you make (potential) customers curious about their services with an optimal digital media mix. One day you'll be drawing up a media plan to market a new product, the next you'll be diving deep into the advertising platforms to optimize your current campaigns in a data-driven way. Terms like SEA, programmatic advertising, DMP, ... are in your personal dictionary.

What do you do concretely? 
  • Together with your colleagues you work on the marketing of products and services based on the commercial and strategic objectives, starting from the needs of the customer. 
  • For these focus products you ensure in a ROI-driven way to deploy the right advertising to the customer journey using a customer journey map. 
  • You ensure a continuous follow-up and evaluation of your campaigns. Where necessary you will make adjustments in order to achieve the objectives. Afterwards you share the learnings to sharpen the coming campaigns.
  • You are a smooth collaborator who is not afraid of data. Together with the Journey Manager & Marketing Analyst, you go to the bone to tune your media campaigns to the customer journeys that are important.
  • You are responsible for the media budget.
  • You initiate and follow up OCEs (Online Controlled Experiments). 
  • Furthermore, you are involved in all possible innovations in the digital media landscape. You work together with other marketeers to give advice and support and you take them along in the innovations in the field of digital media. 
  • Period: 14/6/2021 - 31/12/2021
  • Work regime: fulltime
  • Remote or offices in Flemish Brabant
Are these your strengths? 
  • Passion for Performance and data driven marketing and communication. 
  • You think from the customer's perspective, without losing sight of the business objective. 
  • You make decisions based on data and insights.  
  • You have an agile mindset. 
  • You are a team player and can easily cope with changing priorities within the team 
  • You have a strong personality and can bring stakeholders into your story. You convince others of your approach with data & facts. Always in an atmosphere of respectful, open communication. 
  • You are proactive, pragmatic, quick to learn and can easily pick up new ideas and put them into practice. 
Required Marketing Expertise 
  • Paid media (SEA, programmatic, social, ...): Extensive knowledge 
  • General Digital Marketing concepts: 
  • SEO: Working knowledge 
  • CRO: Working knowledge 
  • Email Marketing: Working knowledge 
  • Web analytics Adobe Analytics: Working knowledge 
  • Web analytics Content square: Working knowledge 
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