Marketing Automation Specialist

Contract type
Employee
Location
Antwerp
Work regime
Full-time

Hi, do you see yourself...

  • Being responsible for the global marketing automation & analytics plan.
  • Translating the needs of our personas (homeowner, fabricator, architect,…) throughout their entire journey (onboarding, lead, retention) into impactful digital marketing campaigns.

  • Defining best practices for both B2C and B2B to convert leads into sales and to engage, nurture and marketing automation floctivate existing customers.

  • Being responsible to technically set-up the automated journeys and in charge for the setup of landing pages, emails, dynamic campaign assets, audience segmentation and integration in workflows.

  • Tracking and reporting performance of digital marketing tools and results, so you can gather and translate marketing data into actionable and visual insights.

  • Setting KPIs and using analytics, goals and dashboards to measure and optimize effectiveness of marketing activities. You communicate results to related stakeholders and define strategic actions together.

  • Working closely together with the international marketing community to translate the global strategy into locally relevant initiatives and campaigns.

Do you have...

  • A master degree and 3 years of experience in a marketing, digital marketing or IT function.

  • Experience in content-based and journey-driven marketing campaigns to acquire new leads and to retain existing customers.

  • A passion for numbers and focus on providing a seamingless and superior customer experience.

  • Hands-on experience with setting-up marketing automation campaigns in a tool such as Salesforce Marketing Cloud, Hubspot,... Salesforce CRM experience is a plus.

  • Good knowledge of Google Analytics & Google Data Studio.

  • A proactive work ethic, growth mind-set and a desire to work for a results-oriented company.

  • Strong written and verbal communication skills in English and Dutch. 

    Then read on, because ...

  • You will work in a pleasant and dynamic working atmosphere with a new challenge every day.
  • You have the opportunity to make your mark on the future, in a socially responsible and sustainable company that is all about innovation and digital technology.
  • You will have the chance to develop yourself and to follow professional training courses.
  • You will receive a competitive salary, company car and numerous fringe benefits in exchange for your expertise and commitment.

Interested? Apply now!

Good luck!

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Morgan is happy to help you on +32 474 63 18 20 or via morgan@nedworks.be.
 
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