CRM & Loyalty Manager

Hi, do you see yourself being responsible for…

• Taking a leading role in the further development of the BENELUX CRM strategy

• Develop a full plan for all CRM communication, taking into account omni-channel customer journeys;

• Work with marketing and commercial teams to ensure proper alignment on campaigns, communication, content and promotion planning; whereby you take charge of all the direct marketing channels (email, SMS, etc).

• Develop and manage all trigger-based CRM campaigns, and start including personalisation and product recommendations;

• Together with Marketing, coordinate the further evolution and operational execution of the loyalty program, including monitoring and reporting of all relevant KPI's;

• Initiating all actions and initiatives to grow our database and customer data;

• Continuously improving customer knowledge and insights, including customer segmentation;

• Promoting the usage of customer data in all decision-making processes;

• Manage the CRM budget and take full responsibility for achieving CR

... then read on, because...

Our client is an international retailer with a strong presence in the Benelux with a clear focus on e-Commerce.  

Do you have…

• At least 8 years' experience in a similar role, preferably within a retail environment?

• Commercial instinct and a lot of energy?

• Analytical mindset and expert in data?

• The mindset of a digital native and familiar with omni-channel principles?

• The ability to work under pressure, flexible and pragmatic?

• Strong organizational, communication and planning skills?

• People management experience?

• Fluent in French and/or Dutch and English?

Then apply here, because...

You will work at one of the most vibrant marketing departments of the country, working at a fast pace, delivering high standard marketing campaigns.  

You’ll get an attractive salary, combined with extra legal benefits like meal vouchers and insurances, the possibility of working from home, discounts on products and training and coaching tailored to your personal growth path. 

Good luck!